India is a land of diverse cultures, crafts, and traditions — and some of its finest products are deeply tied to the places they come from. Whether it’s Darjeeling Tea, Banarasi Sarees, Mysore Silk, or Alphonso Mangoes, these goods don’t just represent commerce — they tell a story of centuries-old heritage and community skill. That’s where Geographical Indications (GIs) come in.

What is a Geographical Indication (GI)?

A Geographical Indication is a sign used on products that have a specific geographical origin and possess qualities, reputation, or characteristics that are essentially due to that place of origin. In India, the Geographical Indications of Goods (Registration and Protection) Act, 1999 governs GI protection.

Why Do GIs Matter?

GIs help communities and artisans:

• Protect their traditional knowledge and unique methods

• Prevent unauthorized use by counterfeiters or producers elsewhere

• Gain recognition in global markets

• Earn fair prices and sustain livelihoods

• Promote rural development and cultural heritage

How Does GI Protection Work?

Registering a GI gives exclusive rights to the producers of that region to use the name. No one outside the specified area can use it for marketing similar goods. This means only real Darjeeling Tea from Darjeeling can be sold under that name — not a cheap imitation from somewhere else.

Who Can Apply for a GI in India?

A GI application can be filed by any association of persons, producers, or any organization or authority representing the interests of the producers. The application must clearly define the product’s unique characteristics, origin, and production process.

Popular Indian GIs

India has over 400 registered GIs — some iconic examples include:

• Basmati Rice

• Kanchipuram Silk Sarees

• Kolhapuri Chappals

• Pashmina Shawls

• Tirupati Laddu

Each GI tells a story of local skill, natural conditions, and heritage that no mass-produced good can replicate.

How Mark Shell & Associates Can Help

Registering and protecting a GI is a detailed legal process. Our team at Mark Shell & Associates assists communities, artisan clusters, and producer associations in:

• Drafting and filing GI applications

• Managing GI renewals

• Enforcing GI rights against misuse or counterfeit products

• Providing legal guidance on export and marketing strategies.